Not quite sure how Nielsen is gathering their info, but this doesn’t surprise me. I think there are a couple of things happening.
Social Media fatigue.
Not being able to figure out how to use Twitter effectively.
Realization that most of the world consists of people who are not social media nutcase geeks and so they don’t find it necessary to tweet every five minutes of their day to total strangers like the rest of us because they have lives that don’t revolve around the internet. :)
I personally find Twitter most useful and interesting when it comes to real-time news/information gathering. I use Twitter search now just as much as Google search because Twitter will give me the most recent updates. I’m finding that the accounts I tend to follow now are people who are news sources and tweet interesting links, thoughts, questions, and information.
I completely get why some people get bored with it… and why others think it’s the best thing since sliced bread.
“Corporate documents, like football game plans, are not easily drafted in a stadium, with thousands of very interested fans participating, each with their own red pencil, trying to reach a consensus on every word.”— Jon Postel - One of the “fathers” of the modern inernet
There are actually two Ghostbusters games coming this year…one a more realistic version tailored for next gent consoles and this one for the Wii. I’m actually pretty stoked about the way this one looks too.
These commercials have always struck me as odd, but aside from the obviously phony “real life” actors, I couldn’t put my finger on it. Gizmodo helped me sort it out:
"…as any Apple fanboy knows, with Apple, your premium pays for the software, and for Microsoft (primarily a software company!) to take the position that software has no impact on value is an odd choice."